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Premium properties that boast large blocks or million dollar views can also be appreciated in more dimensions using drones to capture the full picture. And the rise of video popularity online means a property in the spotlight is likely to reach an even wider audience through YouTube and social media.

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Whether it’s to highlight the waterfront view, a gorgeous garden, or a really cool swimming pool, aerial drone photography captures the beauty and the utility of a home far better than ground-based photography or video can.

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So how do real estate agents and brokers benefit from using camera drones in their marketing, in the real world?

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1. Create more dramatic, compelling images.
Well-designed drone camera shots not only look incredibly professional, they can generate a sense of awe and interest that you simply can’t get from ground-based photography.

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2. Create more interesting virtual tours.

A camera drone can literally fly into a home through the front door, and travel throughout every room, creating a far more natural virtual tour than station-based photography can.

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3. Highlight more property features.

Landscaping, pools, walking paths and back yards are important to many buyers. So are nearby parks and schools.

Aerial photos & video bring these advantages to life.

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4. Generate new business.

Using drone videos and photos to market your properties shows prospective sellers that you take advantage of every opportunity to make their property look awesome – and to stand out.

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5. Out-market the competition.

It’s a well-known fact that listings that look better and provide more information, sell better.

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6. Save money.

Compared to shooting aerial photos from a helicopter or a fixed wing aircraft, drone videography is far cheaper – and easier to arrange.

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Drones are used to market commercial real estate too.

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